Outdoor brand Patagonia sues drag queen for trademark infringement
Outdoor sports brand Patagonia has sued drag queen and environmental activist Pattie Gonia for trademark infringement.
On 21 January, the clothing company took action against Pattie Gonia, whose name out of drag is Wyn Wiley, citing alleged trademark infringement.
The brand’s press release states: “While we wish we didn’t have to do this – and actively engaged with Pattie for several years to avoid this – it has become necessary to protect the brand we have spent the last 50 years building.”
Patagonia’s statement claimed that the legal action against the drag queen is due to her failing to stick to a previously made agreement, with the retailer claiming that in late 2024, the drag star began “selling ‘Pattie Gonia’ branded apparel online and continued to create and use versions of our logo”.

It goes on to claim that the drag queen filed a trademark application seeking the exclusive rights to use the name as a brand in September 2025, which it noted would “pose long-term threats to Patagonia’s brand and our activism”.
Patagonia has requested a nominal sum of $1 million in damages and seeks to prevent the activist from further infringing merchandise or obtaining federal “Pattie Gonia” trademarks.
Pattie Gonia is yet to respond to the lawsuit.
The statement adds: “For these reasons Pattie Gonia’s use of a near-copy of our name commercially – including as a brand for environmental advocacy – and her trademark application seeking to obtain the exclusive right to use that name going forward, pose long-term threats to Patagonia’s brand and our activism.”
At the end of last year, Pattie Gonia, who was the talk of November’s Out100 Gala after appearing dressed in a 66ft-long trans flag, raised more than $1.1 million for environmental non-profits after taking on a 100-mile trek in full drag.
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